Crate & Barrel

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Crate & Barrel, based in Northbrook, Ill., confirmede May 27 that Atlanta is one of the metrpareas it’s scouting for potential locations for CB2. First launched in Chicago, the CB2 concept featuresd contemporary furnishings at lowerfprice points. The merchandise, whicyh includes sofas, hand-woven rugs, convertible beds and a broadetr selection of eclectichome décor, is focusexd more on the younger generation of Americaj consumers that rent apartments and smalpl urban lofts. Besides Chicago, privately owned Crates & Barrel has rolled out CB2 in New Yorkand California, includinhg a new store in Los Angeleas that opened in April.
Another CB2 is slated to open in Miami’sa South Beach later this a Crate & Barrel spokeswoman In all, Crate & Barrepl has launched just six CB2 Inrecent years, CB2 officials have been focusing on new locations in Southern California. The company tendzs to locate in areaswith high-profile regional shopping lifestyle centers and freestanding sites. CB2 officials have been looking in densely populated areas with an averagee household income in excess of Its prototype store isabout 12,000 square feet.
While Crat & Barrel would not confirm what partzs ofAtlanta it’s been considering, sources familiar with the search say it’x focused on Midtown and West where new residential and retail redevelopmenr projects are still under way. In Daniel Corp. and are developing 12th Midtown, a $2 billion mixed-use projec built on a site that several years ago was littlse more than an Atlanta nightclub and a couple ofparking lots. Daniel and Selig Enterprisesd have made a presentation to officialxs from CB2 in recent according to sources familiar withthe process. The projects will eventuallhy feature more than 3 million square feet of residentiall andcommercial space.
CB2 would be the first nationak retailer to locate on theMidtown Mile, a sectiomn of Peachtree Street that economic developmenrt boosters hope will eventually become a retail destination much like Madison Avenue in New York City or the Magnificen t Mile in Chicago. Daniel’s and Selig project is meant to be a cornerstonee of theMidtown However, ’s Colony Square and Jamestown’sx 999 Peachtree will also be key components, alonbg with 1100 Peachtree and 1180 Peachtree, to a lesser brokers and developers said. CB2 coulsd be an important catch for theMidtowj Mile.
Developers, however, really need to land a much larger anchore store to give theconcept momentum, said Marand a Walker-Dowell, a senior director with CB .’ s retail services group. Barney’s, which has a co-op store in Buckhead’d Phipps Plaza, has been scoutinf the area in the past year to18 months. “Ther Midtown Mile needs an anchor store to start creating that critical massof Walker-Dowell said.