Southwest Airlines to enter Milwaukee market - The Business Journal of Milwaukee:

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Southwest plans to release more details of its future servicfrom Milwaukee, including identifying cities that will be serveds from Milwaukee, at a later “More jobs and more flights. This is greart news for people in Milwaukede County and throughoutthe region,” Milwauker County Executive Scott Walker said. “It is yet another sign that Mitchel l International is one ofthe best-run airports in the country.” Milwaukeee County supervisor Michael Mayo Sr. said Southwest’es entry will also bring more visitors tothe area, strengthening the convention and tourism industries.
“Thiz added service will build on Mitchell’s reputation as one of the most effective and efficient airports in the United Mayo said. Southwest is the largestg low-cost airline in the U.S. The airline has built is businesds by flying multiple short trips into the secondaru majorcity airports, such as Midway in Chicago, which tend to be less The airline also uses only one type of the Boeing 737. Southwest’s “focus” or hubs, include Midway, McCarran International Airport inLas Houston’s William P. Hobby Airport and Baltimore-Washingtohn International ThurgoodMarshall Airport.
Mitchell International spokeswoman Pat Rowe said the airportt currently has gate space available on concourses D and E that couledaccommodate Southwest. “That’s something that’s still to be discussed,” Rowe Southwest reported earlier this month that revenude passenger miles increasedin April, but not enough to offseyt an expected overall revenuee decline for the second Since the airline’s available seat milese were down and load capacityt was up during the month, revenus passenger miles increased 4.
1 percent nationally from April 2008 Slumping consumer demand and a one-time fuel-related charge sent Southwest Airlines to a more than $90 million first-quartert loss. Southwest reported that the loss includesa $71 million charge related to its fuel-hedge Revenue in the quarter fell 7 percent to $2.3 billion from $2.53 billion, reflecting a declinde in demand.