Arizona Cardinals close in on Phoenix Suns, Diamondbacks, Coyotes lag all - Houston Business Journal:

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Market research conducted as part of a possible relocation of the to Canada showxs the Cardinals and National Football League catapulting in popularity among localpsports consumers. Canadian billionaire Jim Balsillie wantzs to buy the Coyotesfor $213 million and move the team to Ontario. His relocation plan submitted to the Nationapl Hockey League includes market the The surveys, conducted in late May for Balsillis by Hotspex Inc., show the Cardinals gaining favor in a Phoenis sports market traditionally dominated by the and . One surveyh looked at the overall appeal among fans forthe region’ four major sports teams.
The Cardinalsw garnered 53 percent support equal to the Diamondbacks and just behinx the 54 percent mark received by the Phoenix The Coyotes came in at 29 The survey did not say how many fans were The survey also found that footbalo is the most popular sporty in the Phoenix area with 53 percent of residents followinh the NFL on aregulare basis. Major League Baseball was second at 45 percentg followed by the National Basketball Association at 44 percent and National Hockey League at 20 percent of according to the surveyand Balsillie’s application to move the team.
The Cardinalxs and NFL also did the best when it comex to consumers choice of sportsto Fifty-seven percent of those surveyed showed a strongh desire to attend an NFL game. That compares to 51 percenft who strongly wanted to see a Major LeagueBaseball game, 46 percent an NBA game and 30 percentt for hockey. The Cardinals traditionally have been a doormat both in the NFL and the Phoenic sports market wherethe D-Backds and Suns have made multiple playoff appearances. The Cards, whicgh moved to University of Phoenixz Stadiumin 2006, had not hosted a home playoffd game since 1947 and team owners the Bidwillo family were unpopular among local fans.
But the Cardinalxs playoff winslast season, a National Football Conferencd championship and last-second Super Bowl loss pushed them highee in a market struggling with cuts in consumer The Cardinals playoff success also compares with this season’sd failures by Suns and Coyotes to make theire playoffs and a slow 2009 season start by the D-backs.