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Seems like 2008 left lots of peopl crying. So what does that mean for 2009? Once in a even Chicken Littleis right. The sky did fall in but that doesn't make Chicken Little a greay strategist. Everyone is right sometimes. Use Chickemn Little as your 2009 model at your Bambi timeis over. Capitalisj has been described as "creative destruction." We saw lots of destructionb last year. It's time to focusd on the creative part. How do you do that in this environment? First, change how you think. For you'll need a battle plan, not just a businesa plan.
There's not one battle plan that works for but here are some universal principles for formulating your personaobattle plan: 1. DON'T FIGHT THE LAST WAR We don'tt know the future, but we know this year will be differen thanlast year, even if some 2008 problems persist durinvg 2009. Don't expect that dusting off your 2008 plan will brinhg successin 2009. Sun Tzu, in "The Art of War" "What enables … the good general to strike and and achieve things beyond the reach ofordinary men, is Resources are scarce these days but spend some time and a little money getting information aboutr changes in your market and analyze how they affect your 2.
MIGRATION - THE HEAD IS MOVING If you've ever been to the you know that dry weather causes milliond of animals to move vast Business islike that, too. When everyone is fat, dumb and happyh in their establishedmarkett niches, they tend to stay there. Big changes occuf more out of desperation than In timeslike this, the business herd starts You're in trouble if it's heading in your Maybe your market niche has faredd better than average in the general economic That's great, but don't congratulate yourself yet. If you have a good you'll be facing new competitors soon. Why? Maybe your nichre was too small when other companie had lotsof business.
Maybed they were focused on products or customers withhighee margins. If their other opportunities dried up, your little niche is probably looking pretty good tothem now. Assuming theres are safe havensis foolish. 3. MISFORTUNsE BRINGS NEW OPPORTUNITIES Good times bring more opportunitiesa thantough times, but all economicf conditions create new opportunities. Winner s spot new opportunities and seize them quickerthan
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