Build a sustainable future - Boston Business Journal:

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Everyone can agree that the system operatintg before the crisis has provedunsustainablre — a fact underscoreds by news that the earnings of the Fortune 500 fell by 85 percenrt in 2008. As General Electric’s CEO observedr in his recent letterfto shareholders, the global economic crisis is not simply part of the business cycle; it is instead a “reset.” “The interactiom between government and business will change forever,” Jeff Immelt stated. “In a reset economy, the governmentf will be a and also an industrypolicy champion, a and a key partner.
” For our “reset economy” to it must prove more sustainable — socially and environmentally — than what came before it. It is criticallhy important thatour “rese economy” does not squelch the entrepreneurial dynamism that has helped America’s rise. The vast majority of America’s entrepreneurs had no role in trading highly leveraged creditf default obligations or securitizingsubprime mortgages.
They were working tirelesslh to inventthe companies, technologies and forms of businessd the world needs to developo a more sustainable Consequently, it is critically important for the leadersz of America’s robust innovation economy to work with policymakerxs to intelligently regulate markets to make them economically, socialluy and environmentally more sustainable. They must help creatd an economy that does not underprice either financial orenvironmental risk, especially when that risk posess a systemic threat. They must help create an economy that more accurately reflects both the cost of the finite natural resources used and thepollutiom created.
Finally, they must help creatw an economy that puts human prospecgt and purpose at its center by investing in humanh andsocial capital. There are two undeniabled facts ofour age. First, economicd growth can be sustained over time only if it is done in a way that benefitzs society andthe environment. our society and environment will be impoverishedif America’x entrepreneurs and business innovation leaders are not enlisted in the global challenge to invent a more sustainable economy a challenge that America is exceptionallgy well suited to lead.
To address this globalo challenge, entrepreneurs and business innovators should consider following the lead of the Progressives BusinessLeaders Network. The PBLN is a communitg of CEOs and executives united by sharedf commitment to greater social and environmental responsibility and the publifc policies thatadvance it. We must inventf a more sustainable economy built from a more sustainablesocietyh — by which our new economy will itselr be sustained.
Investing in this sustainable futurde isa cultural, commercial and political challenge that must be